VELO is one of the world's most successful nicotine pouch brands and has established itself as a modern successor to the Swedish snus tradition. At Snushus, you can order VELO Snus online in a variety of flavor profiles and formats. Tobacco-free, discreet, and internationally popular. VELO is the ideal choice for snus beginners as well as experienced users.

What is VELO Snus?

VELO Snus is a tobacco-free all-white nicotine pouch produced by British American Tobacco (BAT). The brand emerged in 2020 from the previous brands EPOK and LYFT, which were relaunched worldwide under the unified name VELO.

The key difference from classic tobacco snus: VELO contains no ground tobacco. Instead of a tobacco base, it uses nicotine (or nicotine salt), plant fibers, and flavors. The result is a clean, tobacco-free pouch that delivers the typical snus effect through the oral mucosa but does not stain teeth or fingers. With a selection of strengths and flavors, VELO is suitable for both snus beginners and experienced users, making it one of the most important snus brands worldwide.

VELO Name Changes 2025

VELO continuously develops its range. In 2025, British American Tobacco carried out a comprehensive renaming of the product line to harmonize the names across all European markets. The following overview shows the renamings of the VELO pouches available at Snushus. Flavor, strength, and format remain unchanged.

VELO Snus Nicotine Content and Strength

The VELO Snus nicotine content is indicated on a uniform scale from 1 to 6, printed directly on the can. This scale makes it easier to choose the right snus strength and is visible on every VELO package:

• Easy - VELO 1 offers a nicotine content of 4 mg per pouch. These light snus products are especially suitable for snus beginners.
• Medium - VELO 2 contains 6 mg per pouch. Perfect for those who prefer a mild flavor.
• Strong - VELO 3 has a nicotine content of 10 mg per nicotine pouch.
• X-Strong - VELO 4 targets experienced snus lovers and impresses with 11 mg of nicotine per pouch.
• Ultra - VELO 5 is especially popular with snus users who prefer an intense flavor, as nicotine pouches of this strength contain 15 mg of nicotine per pouch.
• Max - VELO 6 is the strongest VELO offers, with 20 mg of nicotine per pouch.

Using VELO Snus

Using VELO Nicotine Pouches works like classic snus but is much more discreet and cleaner due to the tobacco-free profile. Take a pouch from the can, gently shape it between your fingers, and place it centrally or to the side under your upper lip. The nicotine takes effect within 30 to 60 seconds. Absorption occurs through the oral mucosa.

Important: VELO Nicotine Pouches are intended for oral use only and should not be swallowed, as this may cause discomfort. How long you keep the nicotine pouch under your upper lip depends on your personal preference.

VELO Snus Flavors

VELO offers one of the widest variety ranges; here you will find the most popular flavors:

• VELO Icy Berries: Fruity mix with raspberry, blueberry, and blackberry. Also available as VELO Icy Berries Mini.
• VELO Polar Mint: Fresh, intense peppermint kick. A classic in the VELO range, also available as VELO Polar Mint Mini.
• VELO Crispy Peppermint: Sharp peppermint flavor, one of the best-selling varieties.
• VELO Tropical Mango: Tropical flavors with mango and passion fruit notes, rounded off with an ice booster.
• VELO Groovy Grape AW: Fruity grape flavor in medium strength. Also available as VELO Mini Groovy Grape.
• VELO Witty Spearmint and VELO Blushy Berry: Two beginner profiles in milder strengths, ideal for snus beginners or as a pouch with a light aroma note.
• VELO Elderflower Spritz: Floral-fruity with elderflower and a fine acidity.
• VELO Freezing Peppermint: Refreshing menthol flavor. Also available in ultra nicotine strengths as Freezing Peppermint Ultra and Freezing Peppermint MAX.

Difference between VELO SK and VELO SE

At Snushus, we offer VELO SK and VELO SE. The only difference is that VELO SE refers to the VELO nicotine pouches intended for the Swedish market, while VELO SK products are for the Slovak market. Therefore, there is also a slight price difference. Of course, you can decide which product you want to buy.

Buy VELO Snus

At Snushus, you’ll find a wide range of different VELO varieties. Order your favorite VELO snus products online now at Snushus!